According to the most recent statistics available from the International Telecommunication Union, there are more than 67 million internet users in Brazil, about 34 per cent of the population.
As was planned in the UK, Phorm will profile internet users' interests by intercepting their traffic and looking for keywords in the web pages they visit. It acts as an exchange, allowing advertisers to target individuals based on what they have recently browsed. The targeted ads will be served up on publisher sites which sign up to the exchange.
Chief executive Kent Ertugrul said: "Beyond Brazil, we have successfully completed two trials in Korea".
